VDNKh: the Russia exhibition

A rapid turnaround for an immersive space at VDNKh: launched on time and operated reliably for more than six months.

Format:

• A space at VDNKh.
• Immersive elements for visitors.

Objectives:

• Urgently replace a contractor who could not deliver, without delaying the opening.
• Build a team quickly and establish reliable daily operations.

What I did:

• Cast 50 actors in two weeks.
• Divided the cast into groups, appointed team leaders and established shift management and on-site discipline.
• Ran rehearsals and shaped how performers used the space and interacted with visitors.

Results:

• The space was described as one of the exhibition's highlights.
• The project operated reliably for more than six months.
• Consistent on-site processes, discipline and performance quality.