Afterhalloween: from actress to director

Several seasons in different roles: actress, host, assistant director, second director, casting and production director.

Format:

A large-scale immersive ball and performance: guests move through the space, meet actors and take part in interactive, musical and visual performances.
Each season brings a new theme, dramaturgy and way of drawing guests into the story.

Create a coherent immersive experience in which the space itself becomes a stage.
Encourage guests to take an interested, active part rather than simply observe.
Shape a performance that feels like a complete story, rather than a collection of separate acts.

Helped build scenes, transitions, pacing and interactions between actors and guests.
Cast actors and assigned roles to suit the needs of each season.
For The Master and Margarita: Ball of Shadows, I developed the concept for one floor and its thematic sections: the media industry, the manipulation of attention and the distortion of meaning and narratives.
Developed a visual language: vivid variety theatre, red carpets, 1960s aesthetics and a gothic touch in the details.
Combined direction, actor interaction and hosting to give guests a sense of genuine live contact.

My role within the project grew from performing to directing.
A complex immersive format became a coherent whole: actors, guests, routes, visual style and pacing worked together.
Guests experienced a rich immersion in a world of atmosphere, play and live interaction, rather than a series of unrelated activities.